01
social media management
Your feed, run like a network show: planned, shot, posted and grown.
social · ads · in-house pr · creative direction · styling
you’re already famous.
now look like it.
A full-scale media agency. Social, ads, in-house PR and creative direction for people who live on camera, and the brands built around them.
please note
Limited roster. Booking by application only.
the philosophy
my clients create impact
while others simply influence.
01 · the receipts
proof,
not promises.
Paid, organic and everything in between. Real numbers from real accounts.
paid social
$160K+
meta ad revenue generated
across managed accounts
70M+
views generated in 90 days
one account · organic
17K+
followers in 6 months
Ella Clark
in her words
“She shifted my perspective from perfection to personality.”
Mackenzie has completely transformed the way I view social media. With her expertise, I was able to reach over a million profile views, gain 3 thousand followers, and skyrocket my engagement. Mackenzie is so easy to work with and always motivational even when you feel discouraged with numbers. Along with social media, she styled me for Miami Swim Week last year, making me feel so confident in my outfits. She is your own hands-on, personal hype woman. Thank you Miss Icon Media for building my personal brand and socials!
1M+ profile views
3K+ new followers
styled for Miami Swim Week
02 · the menu
everything you need
to stay in your era.
Your social team, creative director, publicist and stylist, in one room, with one point of view.
02
creative direction
Every shoot, every post, every launch, one unmistakable look.
03
personal brand development
Who you are when the cameras cut, and how the world remembers it.
04
public relations + media
The right rooms, the right headlines, the right timing.
in-house pr provided by vyral media pr
05
website design
A home online that matches the hype.
06
meta ads
Paid reach that turns attention into bookings, sales and deals.
03 · personal styling
dressed for the moment.
and for the screenshot.
Red carpets, campaigns and fashion week, personally styled by Mackenzie. Three favorites here, the full lookbook on its own page.
04 · the founder
hi, i’m mackenzie.
I built Miss Icon on the belief that the strongest brands aren’t created by following what everyone else is doing, they’re built by knowing exactly who they are.
I spent years on the other side of the camera, competing on the national stages of Miss USA and Miss America.
My business experience spans product brands, TV networks, nonprofits, top-of-the-line hospitality locations, reality TV stars and more. I learned firsthand how image, messaging, styling, media and perception work together to tell a story, and how important it is to remain recognizable as yourself through all of it.
05 · the process
four steps.
zero guesswork.
Every engagement is custom, and every one starts with a conversation.
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01
apply
Tell us who you are, what you’re known for and where you’re headed.
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02
the call
One honest conversation about your goals, your audience and your next era.
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03
the board
Your look, voice and strategy on one mood board, approved before anything goes live.
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04
the launch
We go live, report back and keep raising the bar. You stay in your era.
behind the lens
the spotlight is a choice.
applications open
you bring
the spotlight.
We’ll handle the rest.
the application
tell me who you are
and where you’re headed.
Every application comes straight to me, and I personally reach out to the ones that are the right fit.
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psst.
off the record.
My newsletter. The stuff I only tell my list: strategy, behind the scenes, and first dibs when roster spots open.
no spam, ever. unsubscribe anytime.